Let me start this post by stating that creating a viral video on this topic all by myself without props and a team to help was not easy!
I had all sorts of ideas and wasn’t able to pull them off. I did create a video that is supposed to match my (fake) client brand and current marketing. My instructor for my class will certainly let me know what I could do better.
I do want to share my efforts with everyone and I look forward to some helpful critics.
This video is informational and meant to help a young man or couple looking to buy an engagement ring. I tried to put a little personality into it so that it’s not like all the other engagement ring how to videos.
Leave me some feedback and tell me know what you think of my efforts and where I could improve!
There is no guarantee that any video will go viral, but there are some common elements in these viral videos. Know your audience and create something that will appeal with them. Create something that gives to the audience without asking anything in return and propels them to want to share the experience with their network.
This video was created for NASA in order to share their hopes and dreams with the world. It captures the soul of the collective human spirit of exploration, discovery and drive to find new frontiers to inhabit.
Video Statistics:
(as of this post)
Views: 516,846
Facebook shares: 10,092
Tweets: 1,998
Blog Posts: 67
The content of this video falls into a few categories that all fit very well together.
Documentary + Human Interest = Feel Good
Appeal Demographic:
Every human being that wants to feel a part of the collective conscience of the world and the future of human kind.
Goal:
The goal of this video is posted in the description on YouTube and I feel is a truthful and accurate goal of giving a voice to the Space Program that is sorely missing in the social media.
Transmedia Capabilities:
The NASA video has great Transmedia Capabilities. It most certainly would play well on TV and would even do well on the radio or commercials for streaming content.
Cross-Cultural Capabilities:
This can transcend all cultural barriers and calls to all of us on this planet.
Clear Brand Identity:
The logo for NASA is the first thing when the video starts and is in the title, so the viewers don’t even have to think about the branding of this viral video.
Appeal for Me
I felt the wonder of where we have come from, where we have been and where we may be going as a species.
Engagement:
The stunning video, quiet music that sets the mood and our story told in a tone of voice that fits perfectly with the message draws the viewer in immediately and keeps him/her riveted.
What Hooked Me?
As soon as I heard the opening of the dialog, I was hooked.
Why You Should Watch
This video calls to the soul in wonder of where we have been and where we could go as a species. Every person on the planet should watch this video.
P.S. Leave a comment and let me know your thoughts on the video for either/both it’s viral qualities and as a video.
This post is taken from a research paper for my Internet Consumer Behavior Class. I hope that you find my research interesting.
Do They Help or Hinder Internet Marketing?
Personalized search and Blended search are two additions to the way results are traditionally presented to searchers. There are both positives and negatives to each search for those searching for information and those that want their content to be listed in the search results. I will discuss what personalized and blended searches are and how they influence Internet marketing.
What is Personalized Search?
According to an article on Web Design WorkPlace, personalized search is when a search engine delivers the search results based on the account information of the searcher either when logged in or by the IP address (What is Personalized Search). Tom Krazit from cnet digs deeper and includes the information that the search results can also be personalized from searchers that are not logged in, but that have an unspecified cookie to keep the history of the searchers clicks (Google extends personalized search to all). Douglas Macmillan at BusinessWeek explains it as, “In theory this means that eventually, a car lover and a zoologist typing “jaguar” into the search field will wind up with two different sets of search results” (Google Get Real-Time, Personalized Search). This type of search is used in search engines like Google and on e-commerce sites selling goods or services such as eBay and Amazon that want to present items that you would be more willing to purchase.
What Does Personalized Search Do for the Public and Marketers
Personalized search will make a searching easier for the public, as they will now have results that are more accurately based on what they want. It is an excellent tool for the e-commerce sites but this could be potentially a problem for companies and marketers that have spent good money and/or time on SEO practices to have their site on the first page of the search results on a search engine like Google for their targeted keywords (Google’s Personalized Results: The “New Normal” That Deserves Extraordinary Attention). It is not a complete loss as the site could potentially get better targeted traffic and if they provide good fresh content with good usability, optimizing in the way would give the site a lower bounce rate and better targeted traffic that would have more interaction on the site, which would still keep the site high on the results in the personalized search. In the case of search engines specifically, personalized search will also help the search engines give the searcher ads based on their history Google extends personalized search to all. This would be a bonus to companies and marketers that advertise on these search engines. If the ads are more targeted to the searchers interests, then one could assume that the searcher would be more likely to click through and possible make a purchase at some point.
Many More Types of Choices In Search Results
Traditionally search results from a search engine would only include static web pages with a blue link and a short description (Internet Marketing Topics: Blended Search Results can help your site rank better in Search Engines). Now, when doing a search on Google we get a blended search, which is also called universal search. This is when different forms of media and content search results such as video, images, products and news are integrated into traditional results (SEO Strategy for Semantic Search). Search engines are now using this technique to provide more choices and fresher content to the searcher.
Diversity In Marketing Campaigns Give More Chances to Get Traffic
Because of all the different types of media and content in the blended search results, it is harder to have your website listed on the first page of the search engine results (Internet Marketing Topics: Blended Search Results can help your site rank better in Search Engines). That is the bad news for those using SEO to drive traffic to their site, but there is good news. Since there are so many different types of media listed in the search results, a website owner, builder or marketing specialist can expect to have more chances to get in the first page results if they incorporate these types of media into their marketing campaign. It can only increase the credibility and/or brand to have a product, video or image also listed in the search results with the static webpage. Jody at Marketing Jive points out “blended search is allowing everyone to compete for these ketwords and gain visibility for keywords that traditionally was reserved for larger sites and large brannds.” [sic] (11 Ways to Leverage Blended Search in 2009). Now there are more chances for the searcher to click through to see what you have to offer.
Have You Found All Your Opportunities to Drive Traffic to Your Site?
The information presented here shows how personalized search and blended search has changed the way content on the Internet is listed in search results for the searcher and made it a different experience for each user. It also shows that because of these additions to the search experience, there are now more opportunities for marketers and businesses to get their information in front of the public and it is still possible to get good, targeted traffic to wherever it is being driven to. Marketers now more than ever have to use other methods in addition to traditional SEO tactics of keywords and metadata on their site to get their site listed in search results to draw in traffic and get their brand out there in front of the public.
What are your opinions on personalized and blended searches? Let us know in the comments.
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