I recently received a comment on my Squidoo lens Free Ping Services. The person left a relevant comment about my lens and left a link pointing to their lens and asking for a visit and a like.

Comment I received:

Pinging is important, sure. But, personally, I don’t. I think I can get much more use out of my time by building backlinks. What do you think about the tips I give in the following lens?

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Ways to build backlinks

I did go check out the link as it is about SEO and that is something I am very interested in. Some of these suggestions are good ideas and others are outdated and spammy.

I left a comment on the lens linking to this blog post, so I can share my comment here.

My comment:

Some of these suggestions are good. However, I would suggest only creating profiles on sites you intend to use. Creating profiles on sites without the intention of sticking around and taking part of their community is considered spamming.The same is true for forum and blog posting and social bookmarking. By taking part in the community and making a difference, you will receive a much greater benefit and will not be perceived as spam.

Submitting to directories is good as long as the directory doesn’t just accept anyone. It has to have some sort of review system or guidelines. If not you could be submitting your stuff to a site on the naughty list. You would rather not have your links on all sort of pages that are blocked or could potentially be blocked by Google, the other search engines.

The best rule to follow with getting backlinks is that you will reap what you sow. Make yourself and your content useful and relevant to your audience and you will get a much greater return on your investment.

My further suggestions of using SEO to get traffic to your site or blog:

Start a blog, and a genuine social media/pr strategy and create a community around your product or business and you will leave links along the way. Better yet, those that like what you are saying will spread the word.

SEO has changed drastically in the last 3 years or so since I started marketing online. I have to tell you what was once the best thing to do is now the heading on down the list with the worst things. Currently, the best thing you can do for your SEO other than optimizing on-site is to take part in social media. Social media links are now in search results and search engines are starting to figure out how to give authors of social media a ranking or authority. We authors will then lend our authority to any link we share.

The best place to get the latest updates on SEO and the search engine algorithms is directly from the blogs of the search engines.

Official Google Webmaster Central Blog

Webmaster Center blog

What do you think?

I would love to hear your thoughts on this? Do you have any other suggestions for good white hat SEO?

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One Response to Backlinks and SEO the Right Way or the Wrong Way

  1. By the way, I would really appreciate the link you omitted to be placed in your blog.

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